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Opel takeover could be positive turning point

Brand analysis: „Made in Germany“ virtues could result in positive image transfer of technological expertise in favour of Peugeot and Citroën Top 10% brand attributes used in connection with Peugeot and Opel The possible takeover of the GM daughters Opel and Vauxhall by the PSA Group offers tremendous opportunities but also presents brand strategy challenges. … Weiterlesen »